Microsoft Teams: Working Norms

We're harnessing the power of doing less to achieve more product success

By aligning on OKRs, building better relationships, and fearlessly prioritizing, the process that helped to empower Content Design is on its way to improve the way the entire Teams org works.    

Where we started – a simple hypothesis

Creating shared expectations and agreements about how we work together as a team will help create a positive and productive team culture where everyone feels respected, valued, and supported. And also, we ship amazing products


Focus on the design cycle

The strategy includes

•Early involvement in planning

•Embedding content designers in feature teams

•Fearless prioritization, capacity, and ratio tracking

•Saying “no” to ensure we put the most important work first


Early involvement in planning

  • Creates awareness of OKRs & resources
  • Creates room for strategic design
  • Aligns team on goals, risks, & assumptions

Embedded Content Designers

  • CDs are product owners
  • Content-led design
  • CDs own their design decisions

Prioritization strategy

  • Priority criteria
  • Ratios & project size
  • Capacity & allocation

Capacity & ratio tracking

Proactive number game. Focus is not about individual CDs, but on the total amount of prioritized work and how many designers it will take.

Rollout and socialization

Real product change needs culture change.

Where we're headed