Flexible Fulfillment
Objective:
Objective:
Create awareness about fulfillment options throughout the shopping funnel and across platforms.
CD Strategy
CD Strategy
Feature Name – Pick Up in Store
Isn't just about speed, but about fulfillment options
Encompasses present and future scenarios
Easy to remember
Recommendation
Customers see one name; Nordstrom responds to users.
At a national level, BOPUS, Ship to Store and Get it Fast become "Pick Up in Store"
Focused messaging throughout journey, across platforms, to promote.
BOPUS Placements
BOPUS Placements
Ongoing Studies
Ongoing Studies
