Content Design Lead for Meta Quest Store across web, mobile and VR headset. 

• Content strategy development to optimize for conversion and increased growth. Successes included:

  • Development of badging to represent customer social behaviors and influence.

  • Development of collaboration strategy across horizontal pillars in order to create a cohesive journey across engagement and conversion surfaces.

  • Development of taxonomy updates to integrate new terminology, mental models and concepts around developing products to users. 

  • Lead Content Design teams focused on:

    • Subscription models

    • Promotional concepts

    • Internationalization

    • Privacy, integrity and safety